Crestor (Sr.) Brand Lead
Establish marketing strategies and program in lipid market. Lead & Maximize business performance in target market.
Typical Accountabilities
Operational Brand Management & Customer Excellence
[Brand Strategy]
- Develop marketing plan including marketing objectives, strategies, and promotional plan of assigned products.
- Coordinate and manage all activities in the promotional plan through effective and timely communication with internal stakeholders whose actions or any supports are necessary and develop various promotional materials and programs to maximize effectiveness of the activities.
- Analyze market and product periodically and take appropriate action according to the results of the analysis
- Forecast monthly sales in a proper way and keep stocks in secure based on stock management guideline.
- Monitor sales performance and manage A&P budget
- Develop and maintain relationships with opinion leaders and other customers
- To plan, prepare and personal involvement for sales reps.
- To comply AZ and industry code of conducts, ethics and code of marketing practice
[Alliance management]
- Lead overall partnership management to drive sales growth and to mitigate partner’s risks
- Anticipate business opportunities/risks and prepare contingency plan for partnership management
- Collaborate with partners for quality of execution and influence directly to raise AZ brands’ priority among partner’s portfolio
- Provide support on strong overseeing external relationships within alliance partnership.
[Qualifications]
- Education: Bachelor’s degrees and above
- Over 10-years experience of marketing in pharma industry
- Working at MNC preferred
- Primary care experience preferred
- Alliance experience preferred
[Competencies]
- Strong drive for results
- Strategic business planning and project management
- Excellence communication and negotiation skills
※ 채용 절차법에 따른 고지 사항
1. 전자우편으로 제출한 서류는 채용 절차법에 따라, 일체 반환 의무가 없습니다.
2. 지원자 중 보훈대상자 및 취업보호대상자는 관련법에 의거하여 우대합니다.
3. 지원자는 해외 여행 결격사유가 없어야 합니다.
※ 채용 관련 전반 문의사항은 recruit.korea@astrazeneca.com으로 문의 바랍니다.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
