Brand Manager (CVRM)
Do you have expertise in, and passion for marketing projects & brand management? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.
BUSINESS AREA - Hong Kong
Welcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you
Flexible Medical Benefit for you to better take care of well-being of yourself and your family
Bright and vibrant work environment
Top up employer MPF contribution
We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.
In our ever-evolving and complex markets, it takes entrepreneurial thinking to stay at the forefront. Fusing our diverse minds with local ownership we’re powered with everything we need to shape a new future for AstraZeneca, our markets and our patients.
United by our local sense of belonging, there’s never been a better time to a join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.
What you’ll do
As a Brand Manager, you will manage AstraZeneca’s renal portfolio and work closely with other brand leads on marketing projects while managing relationships with both internal and external stakeholders, to make a positive impact on changing patients’ lives.
Your job responsibilities will be, but not limited to:
Brand Strategy Development: Creating and implementing a strategic plan for the brand to achieve business objectives, including market share growth, revenue targets, and brand positioning.
Market Analysis: Conducting thorough analyses of market trends, customer needs, and competitor activities to inform strategic decisions and identify opportunities for brand growth.
Product Launches: Leading the planning and execution of new product launches, including pre-launch activities, launch events, and post-launch evaluation.
Cross-Functional Collaboration: Working closely with sales, medical, regulatory, and other internal teams to ensure alignment and effective execution of brand strategies.
Budget Management: Managing the brand's budget, ensuring efficient allocation of resources to maximize return on investment.
Marketing Campaigns: Developing and overseeing marketing campaigns across various channels, including digital, print, and events, to enhance brand visibility and engagement.
KOL Engagement: Building and maintaining relationships with key opinion leaders (KOLs) and stakeholders to support brand advocacy and credibility.
Performance Monitoring: Tracking and analyzing the performance of brand initiatives and adjusting strategies as needed to improve outcomes.
Compliance: Ensuring all brand activities comply with industry regulations and company policies.
Essential for the role
University graduate in any discipline
Good command of both spoken and written English and Chinese
Excellent communication and interpersonal skills
Highly self-motivated, meticulous, able to work under pressure
5 years marketing experience in pharmaceutical industry
Desirable for the role
Prior industry and/or sales experience is desirable
Proven track record of strategic thinking, judgment and influencing skills
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
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AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
