Associate Brand Manager
In close collaboration with the Brand Manager, the Brand Associate assists with the development and implementation of marketing plans, including distribution channel solutions (digital, social media …), sales activities, and promotional materials for a specific product or therapeutic area.
In addition to the general description, the following summarize key result areas, specific accountabilities and / or tasks, etc. associated with this job title:
Assists with the development of marketing plans and takes ownership of the implementation of specific projects within the plan.
Develops and tailors brand messages & tactical plans in line with the global brand strategy
Provide customer and market insight to the Brand Team to track performance & for strategic steering
Assist in the development of the Business Action Plan (BAP)
Implement the 6-12-month tactical marketing plans as defined within the BAP together with Brand Team
In Lead of Task Force to gain both Sales & Medical understanding/Input when developing multi-channel promotional material.
Work closely together with the sales force and has regular contacts with customers/Key External Experts (KEEs) to get good understanding of customer needs and test the impact of messages/activities.
Organises/Coordinates campaign meetings; train sales representatives
Assist with development of budgets and monitoring of expenses related to own projects
Tracks and analyses brand/product and competitive performance and trends
Ensures full compliance of material & activities with AZ pharmacode
Education, Qualifications and Experience
Essential
Master’s Degree in Scientific Field or related
Languages: ideally trilingual English, French, Dutch
Experience managing complex projects
Brand management experience
Desirable
Sales and/or Sales Leadership experience
Understanding of the development and commercialization of pharmaceutical products in Belux
Understanding of the Belgium and Luxembourg Healthcare environment
Experience in Insight/Market Research
PhD
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
