Director HCP Marketing - Immunology
At AstraZeneca, we're not just about creating medicines; we're about creating impact. We believe in the power of ideas and the potential of science to address unmet needs of patients worldwide. As the Director of HCP Marketing in our Immunology department, you'll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. This is your chance to be part of a team that's reimagining the patient journey and bringing it to life.
Accountabilities:
As the Director of HCP Marketing, you'll be responsible for leading the definition, design, execution, and measurement of brand strategy with a prioritized focus on the Healthcare Professional Customer segment. You'll spearhead the development and implementation of strategies for healthcare professionals (HCPs), devise promotional and tactical plans, and adopt an omni-channel approach to programs. You'll also collaborate with various teams to align initiatives to brand strategy and in-market executional needs.
Essential Skills/Experience:
Bachelor's Degree required; preferably in business, marketing or the sciences
8+ years of Pharmaceutical or Healthcare experience; preferably in a related industry
4+ years of Pharmaceutical Marketing and Promotions experience
Experience leading brand strategy and aligned execution
Successful delivery of strategic and operational plans within a therapeutic or business area
Demonstrated experience in working within cross-functional business units essential
Strong financial skill with the ability to assess and get results
Strong understanding of local healthcare system pricing and reimbursement
Ability to successfully lead through ambiguity
Demonstrated Learning Agility
Desirable Skills/Experience:
Advanced Degree in business, marketing, or the sciences
Experience related to Rheumatology or similar specialty marketing
Experience with digital or omnichannel marketing
Knowledgeable in Market Access
Experience with Insight based segmentation
Launch and product life cycle – managing in-line delivery while developing launch strategies for line extensions
Why AstraZeneca?
At AstraZeneca, we seize opportunities for change and make them happen. We're entrepreneurial, we think big, and we work together to make the impossible a reality. We're on a journey to bring life-saving medicines to patients, and we're driven by the solutions we bring to the healthcare ecosystem. We're always nurturing and protecting our teams to remove any barriers to innovation and experimentation. If you like to run fast, this is the place for you. We thrive on the pace and energy, with a winning attitude we can make anything happen.
Are you ready to join our journey? We can't wait to hear from you!
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
