Brand Manager - RIGI - HCM
Brand Manager - RIGI - HCM
The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!
About AstraZeneca and AstraZeneca Vietnam
AstraZeneca
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.
AstraZeneca Vietnam
As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2022) with various other industry awards from BritCham, EuroCham, and government agencies.
What you’ll do
Job Description / Capsule
Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
Building and management P&L of brands/therapeutic area aligned with company objectives.
Typical Accountabilities
1. Deploy strategies to achieve brand objectives and outcomes (business’s performance, P&L, new launch excellence…).
2. Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals, including new launching.
3. Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…)
4. Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
5. Analyse market research, data sources, customer, and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
6. Effectively manage KOLs: engage and leverage KOLs insight and support for brand strategies.
7. Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer’s need to achieve the brand objectives.
8. Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
9. Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
10. Deliver other task/ cross-functional projects assigned by the company.
11. Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
12. Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.
Marketing strategy:
BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle
2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
Brand Plan Execution:
1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs and launches services reflecting improvements in the customer journey
2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels
3. CONTENT: Deploys and tracks the content calendar, measuring success and suggesting data-driven improvements to outperform peers
4. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
5. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management
People:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US.
Marketing Functional Capabilities
1. CX Mapping, Design & Implementation: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.
2. Analytics & Insights: Understanding market environment; Understanding our customers; Measuring Impact
3. Strategic Direction & Value Proposition: Crafting a value proposition.
4. Content Strategy & Management: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.
5. Omni-Channel Execution: Customer engagement plan; Campaign design and deployment; Key account and influencer strategy
Individual Capabilities
Analytical Acumen
Discriminating and analysing information to draw logical conclusions
Creative Reasoning
Exercising good judgement and creative or original thought when faced with new or unfamiliar problems
Social & Emotional Intelligence
Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships
Resilience
Remaining positive and persisting in the pursuit of goals despite challenges or setbacks
Learning Agility
Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge
Demonstrate AZ Values Consistently
We follow the science.
We put patients first.
We play to win.
We do the right thing.
We are entrepreneurial.
Education, Qualifications, Skills and Experience
Essential
Bachelor’s Degree of Pharmacy or Medicine
Scientific background or affinity for scientific information
More than 5 years’ experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign.
Proven leadership skills ability to connect and collaborate across matrix organizations.
Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure.
Experience and effectiveness in the presentation of marketing messages
Strong attention to detail
Acts with a sense of accountability and urgency.
A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects.
Desirable
MBA in relevant field
Experience in Consumer and/or Managed Markets promotions and/or strategy role
Experience in Insight/Market Research
Sales and/or Sales Leadership experience
Experience in Emerging or DFL role
Understanding of the development and commercialization of pharmaceutical products
Understanding of the Vietnam Healthcare environment
Key Relationships to reach solutions
Internal (to AZ or team)
Sales Management and Field Force
Medical and Regulatory Department
Marketing colleagues
Finance, HR, Supply Chain, Global/regional groups
External (to AZ)
Working with partner company at local / regional / global teams
Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)
Why AstraZeneca?
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.
What will you get?
We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.
So, what’s next?
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.
If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.
If you’re curious to know more then please take initiative to recruitment.Vietnam@astrazeneca.com. We encourage your application.
Where can I find out more?
Visit our website www.astrazeneca.vn
Follow us on LinkedIn www.linkedin.com/company/astrazeneca/
Contact us via recruitment.Vietnam@astrazeneca.com
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
