Associate Director, Omnichannel Strategist - Wilmington DE
Join us as part of the Omnichannel Strategy Team within AstraZeneca's US BBU Innovation and Business Excellence (IBEX) function as an Associate Director, Omnichannel Strategist. This role is an outstanding opportunity to champion the adoption, design, expansion, and measurement of omnichannel marketing programs to both healthcare professionals and patients. We unite our technologies, tools, and platforms with our collective expertise to accelerate business growth. Be part of a team that is trusted to innovate to drive deeper personalization and engagement to our customers.
Accountabilities:
As an Omnichannel Strategist, you will design digital-led, integrated customer experiences for Biopharmaceutical Business Unit (BBU) brands in an assigned therapeutic area. You will be responsible for delivering a sound strategic approach to the customer experience, working with US Brand teams, agency partners, and cross-functional teams, to create seamless customer journeys brought to life through innovative strategic planning, experience design, and insights-driven optimizations to deliver measurable impact and value across every touchpoint.
The Omnichannel Strategist requires strong business acumen, understanding of process solutions, comprehension of business strategy translation to customer experience strategy, digital and non-digital channel knowledge, customer centric marketing, digital marketing, measurement and analytics, and data-driven decision making.
Essential Skills/Experience:
- Bachelor’s Degree or equivalent experience
- Proven track record in delivering coordinated marketing projects with measured outcomes
- Digital Marketing
- Knowledge of channels such as: email, SMS, web, direct mail, print, media, SEM, social, salesforce, events
- Familiar with Platforms: Adobe Campaign, Tealium, Databases
- Strategic analysis/insight
- Measurement & analytics
- Proven track record of leading teams without positional authority
- Energetic and self-motivated
Desirable Skills/Experience:
- Advanced Degree in a relevant field
- Customer relationship management (CRM) experience
- Demonstrated leadership and coordination of teams to deliver single cohesive strategy
- Business requirement and backlog management experience
- Marketing/Brand Management experience
- Healthcare/Pharmaceutical Experience
- Media/Advertising Agency Experience
- Cross functional/matrix team experience
- Database marketing
- Familiar with Agile ways of working
- Familiar with JIRA
Skillsand Competencies:
- Multi-Channel marketing, integrated marketing, omnichannel marketing
- Ability to build positive relationships and influence with key Stakeholders
- Commercial Acumen
- Communication
- Business Analysis
- Resource and Performance Management
- Cross-Functional interactions
Internal and External Contacts/Customers:
- US Marketing Teams
- Omnichannel Marketing Specialist
- GCO Operations, Production, and Reporting teams
- Insights & Analytics
- Global Commercial IT (GCIT)
- Commercial Digital Health (CDH)
- Planning, Content Strategy, PMO, Channel Excellence, and Scaling teams
- Other AZ Stakeholders
- External Agency, Media, and other partners
When we put unexpected teams in the same room, we fuel ambitious thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility.
Why AstraZeneca?
At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.
Are you ready to be part of this journey? To shape the future? To define what the next decade looks like for BioPharmaceuticals and act on it now? If you like to run fast, this is the place for you. We thrive on the pace and energy, with a winning mindset we can make anything happen. Apply now and join us in our outstanding mission to improve patients' experience and health outcomes.
So, what’s next!
Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you!
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US based Employees: AstraZeneca has taken critical steps to protecting colleagues, loved ones, and patients from COVID-19 and its variants. COVID-19 vaccination is required for all US employees. Individuals who are unable to receive a COVID-19 vaccine based on applicable law, such as medical and religious reasons, can submit a request for a reasonable accommodation. For employees who are not vaccinated and who are granted an exemption to the vaccine requirement for qualifying reasons, the primary accommodation will remain weekly COVID-19 PCR testing.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
