CVRM Omnichannel Manager – Bucharest

CVRM Omnichannel Manager – Bucharest

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company dedicated to discovering, developing, and commercializing prescription medicines for some of the world’s most serious diseases. But we are more than a leading pharmaceutical business – our purpose is to put patients first. Every decision we make revolves around better understanding and responding to the evolving needs of our patients, healthcare professionals, and partners. That’s why we are continuously shaping the future of patient care, bringing hope to billions of lives worldwide.

Are you a marketing professional ready to make an impact at a company that turns scientific ideas into life-changing medicines? If you are passionate about science and driven to improve patients’ lives, discover what you can do at AstraZeneca.

About the Role

As a CVRM Omnichannel Manager, you will play a pivotal role as part of the CVRM team, working across all brands and customer groups and reporting to the CVRM Strategic Projects Lead. You will help our brands achieve leadership among priority customers by integrating omnichannel strategies and leveraging deep customer and channel insights.

Omnichannel marketing at AstraZeneca is a critical approach that enables seamless engagement with healthcare professionals (HCPs) across all channels, delivering an integrated, informed, and connected customer experience that generates value for both AstraZeneca and our stakeholders.

Key Responsibilities

• Lead the creation of a holistic, seamless experience for our customers.
• Deploy omnichannel communications to achieve business objectives.
• Generate insights to drive continuous improvement of campaigns and ensure alignment with brand objectives, goals, and budgets.
• Design, implement, and evaluate online elements of the omnichannel brand plan.
• Collaborate with internal and external stakeholders to deliver customer-focused omnichannel (OC) plans.
• Challenge the brand team to evolve strategies, incorporating OC and digital approaches.
• Demonstrate ownership of online and innovative digital activities aligned with brand strategy.
• Work closely with the brand team and IBEX to analyze market data and identify opportunities for enhanced stakeholder engagement.

Candidate Profile

• Experienced in Marketing or Communications.
• Proven background in Omnichannel and Digital Marketing.
• Demonstrated success in brand plans and project implementation.
• Collaborative team player with experience in cross-functional roles.
• Strong influencing skills; curious, proactive, and self-motivated.

The ideal candidate will have experience in designing marketing strategies across digital and traditional channels, with a solid understanding of integrated omnichannel ecosystems to enhance engagement with HCPs.

Why AstraZeneca?

At AstraZeneca, we are committed to creating a great place to work – empowering you to push scientific boundaries and fuel your entrepreneurial spirit. There is no better place to make a meaningful difference to medicine, patients, and society. Our inclusive culture celebrates diversity, collaboration, and lifelong learning. We are pioneering the future of healthcare.

AstraZeneca is an equal opportunity employer. We value diversity and inclusion, and are dedicated to building a team that represents a wide range of backgrounds and perspectives. We comply fully with all applicable laws and regulations regarding equal employment opportunity, work authorization, and employment eligibility.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.