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Sr.Mgr-Marketing

Местоположение Shanghai Downtown, Shanghai Shi, Китай Идентификатор вакансии R-083577 Дата публикации 06/05/2020

Job requirements     工 作 要 求  

  • At least a university graduate, preferably in Medical or related majors
  • 4-5 years experience in product/brand marketing preferably within the industry. 
  • Demonstration of leadership and line responsibility. 
  • Proficient in oral and written communication (English)
  • 5 more years working experience in sales / marketing pharmaceutical line
  • Additional cross-functional experience: sales management, medical

    -      Functional Competency

1.Product and Environment Knowledge

  • Knowledge of own product, relative disease and R & D initiatives within own TA
  • Knowledge of competitor products and marketing approach
  • Understand how national healthcare & regulatory environment impacts TA

2.Campaign Execution

  • Well designed & well prepared campaign plan in details
  • Execute campaign precisely according to the plan
  • Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact

3.Communication & Presentation Skills

  • Effectively communicate campaign plan to sales force
  • Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)
  • Cross-functional communication (finance/ purchasing/etc.)

4.Campaign Development

  • Understand the behaviors (and behavior barriers) of customers
  • Understand motivations behind behaviors (and behaviors barriers)
  • Develop campaigns against specific customer segments with specific behavior objectives
  • Develop campaign messages that is well supported by medical data and tested with sales force and customers to be effective
  • Design optimal package of promotion mix to deliver the desired product position to customers
  • Design optimal package of promotion mix to deliver the desired product position to customers

5.Influencing Key Stakeholders

  • Interactive and influence with KOL
  • Interactive and influence with sales force
  • Interactive and influence with medical affair/regulatory/clinical research
  • Interactive and influence with Asiapac Regional/ISMO/GMBD MKTG team
  • Interactive and influence with cross functions: commercial/manufacture/HR/etc.

6. Thinking Strategically

  • Logical BBF output
  • Logical IBR with clear rationale & assumption
  • Logical BAP deliverables

7.Innovation

  • Innovative & creative campaign design and/or execution
  • Address the key MKT issues with creative approach
  • Moscar deliverables

8. People & Team Development

  • Turnover rate
  • Hi-po deliverables & succession plan
  • Team morale & spirit

DUTIES & RESPONSIBILITES   主 要 职 责

Portfolio Strategy Planning 35%

Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.

(5 –year BBF/IBR, developed with strategic planning)

Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort

(1-year BAP)

Develop a clinical support program (Phase IV, CEP) to support campaign objectives

(Follow CEP SOP)

Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives

(Identified training strategy and material in place)

Develop product launch plans (with  PMs) and submit to Marketing Director

Work with PMs and sales management to provide quality product sales forecasting

Develop training strategy (with PMs) to align with LCM

Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

Lead Brand Team  15%

To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities. 

Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment

Ensure effective cross functional working, and alignment of team to brand objectives

Implementation  25%

Review, amend, consolidate and submit PM budgets to Marketing Director for Product Portfolio

Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure

Work with PMs to develop individual marketing plans for each product in portfolio

Review PM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio

Ensure quality of promotional material produced by PMs

Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director

Ensure the quality delivery of product training programs

Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend

Work with PMs to maximize advantages and benefits when working with outside agencies

Develop and maintain relationship with KOLs Win in right way

People Management  20%

Recruit talents to build the effective team

Responsible for performance management for PMs Build talent pool within team;

Understand competency model of subordinates and accomplish annual MKT talent assessment;

Provide coaching and feedback to team members to enhance team effectiveness

Reporting  5%

Submit Monthly Product Provide Market Research findings and recommendations



AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.

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